Organisations of all types invest in technology desiring change that delivers more efficient ways of working, learning, selling and communicating. What is often forgotten, is that change comes only with sustained use.
It’s not enough to install the technology and hope people will use it.
A User Adoption strategy ensures adoption is not left to chance, and is fundamental to the success of any technology purchase.
Millions of pounds are wasted every year by organisations in the public and private sector on technology that is under-used or worse, not used at all. What determines the success of any investment within any organisation is end user buy-in and engagement. The Key to success, and Maximum value is to involve the user from the start of the project, right from it’s conception.
Our Five Stages of User Adoption help maximise adoption and user confidence in their new technology, encouraging reflection on and constant adjustments in our strategy to better match with your organisation culture and consider the different technical levels across your staff.
A good User Adoption strategy includes:
- An end to end programme of communication.
- Training and support to win their hearts and minds.
- A programme that begins well in advance of the technology roll-out, even before the purchase has been made.
- Confident, committed users
- The integration of your new technology as essential tools in your employee’s working lives
- Improvements to your employee workflow.
- Maximised value of your technology investment
- Achieve your vision of how your new technology will support your team.
Even the most intuitive technology can be confusing when we first try to use it so early days are crucial to winning user hearts and minds. Once users decide the tech is too complicated or irrelevant, they’ll abandon it. Driving user adoption is the key to great user experience and a successful deployment.